Nordvik Sports

The challenge

Nordvik Sports runs Google Shopping campaigns across all Nordic markets with a catalog of 18,000 SKUs spanning skis, hiking gear, cycling and outdoor apparel. Their catalog was managed in a custom-built ERP that exported a raw XML feed with inconsistent field formatting.

Their performance marketing team was seeing a 23% disapproval rate in Google Merchant Center — mostly missing GTINs, malformed prices in NOK, and product titles that didn't include brand or variant information. Each fix required a Jira ticket and waited for the next sprint.

Nordvik connected their ERP feed to IRONFEED in under an hour. Their team used the visual mapping editor to rewrite product titles using a master field that combines brand, gender, product type and color in the right order.

Lookup tables handle the translation of internal category IDs to Google's product taxonomy. Conditional rules apply per-category logic — adding size attributes to apparel and seasonal availability windows to ski equipment.

Validation surfaces every issue before publishing. The team reviews and fixes problems in IRONFEED, not in Merchant Center.

"We cut our feed error rate from 23% to under 1% in the first week. Now my team owns the feed end to end."