About IRONFEED — Built by Performance Marketers, for Performance Marketers
We built IRONFEED because we were tired of filing engineering tickets just to fix a product title. Product feed management should be owned by the marketing team — and now it can be.
Our Mission
To make product feed management a marketing capability — not an engineering dependency. Every team running paid ads on Google, Meta or TikTok deserves to control its own data without filing tickets.
Our Story — Founded in 2026
IRONFEED was founded in 2026 by a team with backgrounds in performance marketing and ecommerce tooling. After years of running campaigns blocked by stale catalogs and broken exports — and watching dev teams under-prioritize "just a feed update" — we decided to build the tool we wished performance teams actually had.
Today IRONFEED powers product feeds for performance teams, agencies and DTC brands. See our customer stories.
Our Values
Speed Over Complexity
We ship what works, not what looks impressive on a roadmap. Marketers don't need more knobs — they need fewer broken feeds.
Marketers First
Every product decision starts with: would a performance marketer thank us for this? If not, we don't ship it.
Reliability by Default
Feeds power campaigns. A broken feed costs real money. We treat reliability as a feature, not a checkbox.
Built to Scale
From 1,000 SKUs to 1,000,000. From one shop to a hundred. The platform should grow with you.
Meet the IRONFEED Team
Alex Müller — CEO & Co-founder
10 years in performance marketing before getting tired of bad feeds.
Sara Okonkwo — CTO & Co-founder
Built feed infrastructure at scale before deciding to do it properly.
Lucas Ferreira — Head of Product
Obsessed with removing friction from marketing workflows.
Yuki Tanaka — Head of Customer Success
Has helped 200+ teams get their first feed live.
Start shipping better feeds today
Join the teams using IRONFEED to power their product catalogs across every marketing channel.
No credit card required · 14-day free trial