About IRONFEED — Built by Performance Marketers, for Performance Marketers
We built IRONFEED because we were tired of filing engineering tickets just to fix a product title. Product feed management should be owned by the marketing team — and now it can be.
Our Mission
To make product feed management a marketing capability — not an engineering dependency. Every team running paid ads on Google, Meta or TikTok deserves to control its own data without filing tickets.
Our Story — Founded in 2024
IRONFEED was founded in 2024 by a team with backgrounds in performance marketing and ecommerce tooling. After years of running campaigns blocked by stale catalogs and broken exports — and watching dev teams under-prioritize "just a feed update" — we decided to build the tool we wished performance teams actually had.
Today IRONFEED powers product feeds for performance teams, agencies and DTC brands across 20+ countries.
Our Values
Speed Over Complexity
We ship what works, not what looks impressive on a roadmap. Marketers don't need more knobs — they need fewer broken feeds.
Marketers First
Every product decision starts with: would a performance marketer thank us for this? If not, we don't ship it.
Reliability by Default
Feeds power campaigns. A broken feed costs real money. We treat reliability as a feature, not a checkbox.
Built to Scale
From 1,000 SKUs to 1,000,000. From one shop to a hundred. The platform should grow with you.
Meet the IRONFEED Team
Alex Müller — CEO & Co-founder
10 years in performance marketing before getting tired of bad feeds.
Sara Okonkwo — CTO & Co-founder
Built feed infrastructure at scale before deciding to do it properly.
Lucas Ferreira — Head of Product
Obsessed with removing friction from marketing workflows.
Yuki Tanaka — Head of Customer Success
Has helped 200+ teams get their first feed live.
IRONFEED by the Numbers
Start Shipping Better Feeds Today
Join the teams using IRONFEED to power their product catalogs across every marketing channel.