Google Shopping

Google Shopping Feeds, Done Right

Publish error-free Google Merchant Center feeds, keep them in sync with your catalog, and let your performance team own the data.

What is a Google Shopping feed?

A Google Shopping feed is a structured product file (XML or TSV) that powers Shopping ads, free listings and Performance Max campaigns. It must follow Google's product feed specification — every product needs a unique id, title, description, image, price, availability and a long list of recommended attributes.

How IRONFEED handles Google Shopping

IRONFEED maps your source catalog directly to Google's required attributes (title, description, id, price, availability, image_link, gtin, brand, condition, google_product_category, product_type, shipping, item_group_id and more). Use master fields to enrich titles, lookup tables to translate categories to Google's taxonomy, and conditional rules to apply per-segment logic.

Key benefits

  • Validation against Google Merchant Center spec on every export
  • Automatic refresh — no more weekly manual uploads
  • Catch errors before they hit Merchant Center disapprovals
  • Per-country feeds with localized pricing and availability

How it works

  1. 1Connect your source — Shopify, WooCommerce, Magento, BigCommerce or custom XML/CSV
  2. 2Map fields visually to Google's required and recommended attributes
  3. 3Publish a stable feed URL and register it in Google Merchant Center
  4. 4Schedule sync at the cadence your campaigns need

Frequently asked questions

Yes. Once you connect Google Merchant Center via OAuth, IRONFEED pushes feed updates on the schedule you define — hourly, daily, or on-demand. No manual file uploads required.

All required and recommended Google Merchant Center attributes including id, title, description, link, image_link, additional_image_link, availability, price, sale_price, brand, gtin, mpn, condition, google_product_category, product_type, shipping, item_group_id, color, size, gender, age_group, material and custom_label_0–4.

Every export runs through 25+ validation rules that mirror Google Merchant Center's ingestion logic — missing identifiers, image resolution, title length, character restrictions, currency consistency and policy red flags. Errors are flagged before publish, not after disapproval.

Refresh cadence depends on your plan — from 1 daily update on Starter to unlimited on Unlimited. All plans support on-demand resync from the dashboard.

Start publishing Google Shopping feeds today

Join the teams using IRONFEED to power their product catalogs across every marketing channel.

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