Google Shopping Feeds, Done Right
Publish error-free Google Merchant Center feeds, keep them in sync with your catalog, and let your performance team own the data.
What is a Google Shopping feed?
A Google Shopping feed is a structured product file (XML or TSV) that powers Shopping ads, free listings and Performance Max campaigns. It must follow Google's product feed specification — every product needs a unique id, title, description, image, price, availability and a long list of recommended attributes.
How IRONFEED handles Google Shopping
IRONFEED maps your source catalog directly to Google's required attributes (title, description, id, price, availability, image_link, gtin, brand, condition, google_product_category, product_type, shipping, item_group_id and more). Use master fields to enrich titles, lookup tables to translate categories to Google's taxonomy, and conditional rules to apply per-segment logic.
Key benefits
- Validation against Google Merchant Center spec on every export
- Automatic refresh — no more weekly manual uploads
- Catch errors before they hit Merchant Center disapprovals
- Per-country feeds with localized pricing and availability
How it works
- 1Connect your source — Shopify, WooCommerce, Magento, BigCommerce or custom XML/CSV
- 2Map fields visually to Google's required and recommended attributes
- 3Publish a stable feed URL and register it in Google Merchant Center
- 4Schedule sync at the cadence your campaigns need
Frequently asked questions
Start publishing Google Shopping feeds today
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